Your guide to smarter sponsor activations.
What does a truly smart sports sponsorship activation look like?
One that’s simple to execute, enhances the fan experience, and gives brands a natural way into the story of the game.
That’s exactly what our guides are built to help you do.
Created by the team at the Opta Content Agency and powered by Opta data, these free guides include over 200 ready-to-use sponsorship activation ideas – all linked to actual Opta data points. When you fill out the form at the bottom of this page you’ll get 3 guides – our sponsorship activation ideas for Soccer, A.Football and Basketball.
Whether you’re a club, league, college or federation looking to grow your sponsorable inventory, or a brand or agency searching for new ways to align with sport in an authentic way, the ideas inside are designed to help you:
- Inspire your next proposal or pitch
- Help you tap into storytelling moments across live, pre-, and post-game coverage
- Insert fresh ideas into your sponsor pitches
- Approach new brands, from construction and consumer goods to personal care and finance
You’ll find opportunities for everyone from fintech’s to food delivery brands, using stats like xG, heatmaps, off-the-ball runs, pressures, and more – all powered by Opta’s world-renowned data.
Download the guide now and start planning smarter, more creative activations.
