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AI in Sport, Betting & Affiliates, Brands & Agencies, Broadcasters & Connected TV, Club Media, Colleges Media, Fantasy, Federations & Rights Holders, Other, Pro Clubs & Colleges, Publishers, Scores Apps, Stadiums, Digital Screens & OOH

Build and Monetize with Opta

This is how the world’s leading broadcasters, publishers, teams, leagues and sportsbooks grow audiences, unlock sponsor value and improve on-field decisions. 

By: Jiří Kadlec

Build with Opta data, AI and APIs 

Stats Perform powers the world’s leading broadcasters, publishers, teams, leagues and sportsbooks with live Opta data and applied sports AI. With 500K+ matches covered each year, 14B+ unique event data points across 3,900 competitions and 100+ global partnerships, our feeds, APIs and tools help you grow audiences, unlock sponsor value and improve on-field decisions. 

Speak with our team to scope your data needs, integrations and licensing. 

What you can license 

  • Opta Data Feeds
    Access structured, real-time scores, fixtures, play-by-play events and advanced metrics to power apps, broadcasts and analysis. Explore the breadth and methodology behind Opta in the Opta Data Feeds overview. 
  • Predictive models and new metrics
    Power previews, probabilities and deeper context with AI-driven outputs like xG and season forecasts from Opta Predictions and Opta Analytics. 
  • Opta Vision (tracking-enhanced insights)
    Dynamic XY locations for all 22 players, synced with events, to assess shape, pressure, decision-making and physical trends. See Opta Vision. 
  • Player tracking data
    Computer vision-powered tracking options for deeper performance and scouting insights. Learn more about Opta Tracking. 

Outcomes for your business 

  • Broadcasters and publishers:
    • Faster story discovery and richer analysis with Opta Search and OptaAI Studio 
    • Data-driven graphics and live insights that increase watch time and ad yield 
    • Multi-language previews, recaps and notifications via Automated Insights 
  • Sportsbooks and fantasy operators 
    • Low-latency trading inputs (RunningBall) and deep player props (Dynamic Betting Stats API) 
    • Live visualisations and facts that capture attention pre-game and in-play 
    • Proven lifts in engagement and conversion from data-led content 
  • Teams, leagues and federations 
    • Performance, scouting and tactical analysis with Opta Vision 
    • Compelling fan-facing products across web, apps, broadcast and in-venue screens 
    • New sponsor inventory built around official data, milestones and records 
  • Brands and sponsors 
    • Distinctive campaigns powered by Opta facts, milestones and visualisations 
    • Always-on content and tournament takeovers with the Opta Content Agency

Coverage, accuracy and scale 

  • 500K+ matches annually across 3,900 global competitions 
  • 14B+ unique event data points, collected live by trained analysts and supported by in-stadium teams 
  • Consistent, structured data that fuels proprietary AI models for advanced and predictive metrics
    Learn how this foundation powers your platforms in the Opta Data Feeds overview. 

Delivery and integration 

  • API and feed delivery designed for scale, with extensive documentation and flexible integration options 
  • 24/7 updates, robust validation and infrastructure built for large, real-time workloads 
  • Developer-friendly support to reduce time-to-market and de-risk launches
    See why builders choose our APIs in the Opta Data Feeds and OptaAI Studio pages.

Next steps 

There’s magic in the detail. We’ll help you turn it into products and stories your fans and partners care about.