We asked our product, marketing, content and customer success teams to summarise what they’re most excited about for 2026.
Disclaimer – there’s lots!
Scroll down the page to hear from the Stats Perform team.
In January, Stats Perform became the first-ever official betting streaming and data distributor of the FIFA World Cup 2026™. In what’s been an action-packed start to 2026, we reviewed some major initiatives that you need to know about.
From new, official data that will power more innovative, entertaining betting markets, brand-new ultra-low latency streaming technology, vibrant sports content formats to glue users to your platforms and payment technology that’ll change the user experience for sportsbooks throughout the U.S.
Bet LiveStreams
Our Director of Marketing, Alex, explains why our award-winning Bet LiveStreams will transform how sportsbooks cover and unlock magic from every FIFA World Cup match by making every stream interactive and bettable.
Why player and team stats markets are essential for sportsbooks
Our Southern Europe Sales Manager, Andrea, summarises the remarkable response from the entire sports betting industry to our landmark partnership with FIFA.
He explains why player and team stats-bets are absolutely essential for sportsbooks to add to their product offering at this summer’s World Cup.
Publish multi-format content fans love for every World Cup match
VP of Media & Editorial, Matt Tozer reveals how his Opta Content Agency team can help sportsbooks’ time-poor content and marketing teams publish sports content that fans actually care about, at scale for the World Cup.
Here’s what he talks about:
BRAND NEW PRODUCTs and technology
Product Director for Betting at Stats Perform, Martin, introduces our latest live streaming technology upgrade: Realtime Streaming. Now we can deliver live video with sub-second glass-to-glass latency – to bring sports audiences closer to the action.
Realtime Streaming is coming soon to Bet LiveStreams for our sportsook customers and is already making significant impact for fan-first sports broadcasters.
read WHAT nfl fans think about delayed live streaming experiences
NEW PAYMENTS TECHNOLOGY
Our SVP of Product, Andrew provides a compelling overview of our new SP Payout Card technology – available for the US sportsbetting and iGaming market.
He reveals how it cuts processing fees for operators, achieves instant payouts for users, and significantly improves the player experience with built-in features to improve user retention in the form of our loyalty program.
Want to reduce your payout processing fees?
Customer Success Manager, Mathew explains how his team operate as the connection between Stats Perform and our customers – feeding and managing customer and market feedback into everything that we build and provide the industry.
This expanding team at Stats Perform play a major role in cultivating deep, broad relationships with customers built on mutual trust.
The Opta Content Agency has a proven track record of supporting sportsbook marketing teams with high-performing tournament content at scale; from editorial and graphics to video and betting insights, all powered by Opta data and insight into what makes football fan’s tick.
Meet us at ICE (booth 5J20) to find out how we can help your brand drive player behaviours through content that your customers will seek out.
