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SVG Europe - January 19, 2022

Betting on growth: Stats Perform tackles the shifting expectations and behaviours of sports media in 2022

By: Nancy Hensley

The burgeoning betting industry and increasing demand for data-driven storytelling have inspired game-changing strategies at the heart of the sports media sector in 2021.

As we look ahead to 2022, there is plenty to suggest that such trends will continue to open up unprecedented engagement opportunities – as well as challenges – as a highly competitive landscape continues to evolve.

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