Tom Impallomeni and his company Virtually Live are striving to enhance the viewers experience of sport. With the help of STATS data, they are trying to create a social, immersive and engaging event.
“Sport has a unique, almost unparalleled power to permeate boundaries and bring people together. Yet, the viewing choices for fans are essentially binary: to watch sporting events on TV, or go to a stadium and watch the game live. The former lacks the energy of a live event, while the latter can be expensive and, for most games, is too far away to attend.”