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Insider Sport - May 13, 2022

Matt Furniss, Stats Perform: Taking FA Cup data ‘with a pinch of salt’

By: Ted Orme-Claye

It’s just one of hundreds of competitions worldwide that we collect live data on, powering content for digital & print media, bookmakers and rights holders.

However, the illustrious history of a competition like the English FA Cup means that – especially for the final – our data is seen and used by not only businesses, but fans alike on social media.

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