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SVG Europe - October 19, 2023

World Rugby’s broadcast and direct-to-fan strategy boosted by Stats Perform for a stickier tournament

By: Heather McLean

As the 2023 Rugby World Cup reaches its climax, we sat down with Stats Perform’s vice president of rights, Edward Fleet, as well as the company’s rugby product owner, Will Kane, to go behind the scenes and explore how its bid to simplify advanced rugby data via new facts, tools and video are a central part of the tournament experience.

Spearheaded by a three-way partnership between Stats Perform, Cap Gemini and World Rugby, viewers can experience a more ‘sticky’ tournament thanks to new features they are now able to access. Major tournaments are big moments for the Stats Perform team and its clients, said Fleet: “The eyes that are drawn in during a major tournament provide enormous opportunity for our clients, whether they be broadcasters, teams, social platforms or media companies, to grow their audience and grow their revenues. But to do that can take a little bit of magic; that’s where data comes in, illuminating a moment, a game or a tournament and opening up new stories.

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