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Press Releases

STATS Insights to Power Storytelling Around the Big Game

January 28, 2019

CHICAGO – January 28, 2019 –– STATS, the worldwide leader in sports data and intelligence, will leverage 38 years of research experience to provide in-depth storylines and expert analysis for the big game.

Backed by the industry’s deepest sports database, STATS Insights will go beyond the basic box score and play-by-play rundown to give fans an enhanced look into every detail of one of the world’s largest sporting events. Media and technology providers can connect with fans accessing their IoT devices with pre-game storylines and descriptions of key moments and achievements with single-game, season and all-time historical context.

With advancements in artificial intelligence and machine learning, STATS Insights enhances live action by providing interesting, relevant and timely sports facts that can be tailored for specific audiences, including personalization of games, teams, players and more. A great example came during Game 3 of the World Series, with two tweets (first, second) receiving nearly two million impressions.

“Millions of fans around the world will be tuned into the big game on Sunday, and all of them are looking for deeper meaning and insights around every aspect of the game” said Steve Xeller, Chief Revenue Officer at STATS. “STATS Insights gives technology and media providers the opportunity to go beyond simple statistics, and provide fans with more meaningful stories about the game’s most critical moments. STATS is using artificial intelligence to power all aspects of the big game, from engaging with fans through IoT connected devices, with products like STATS Insights, to broadcast and other technology device support. ”

Along with football, STATS Insights will power this year’s major sporting events including the NCAA Tournament and NBA, MLB and NHL playoffs. For more information about STATS Insights, visit: