CHICAGO– September 1, 2020 – Today, Nancy Hensley, Chief Product and Marketing Officer at Stats Perform, the SportsTech leader in data and AI and technology, will speak at the Growth Hackers Conference to discuss the importance of implementing a Growthhackers’ mindset to drive innovation within the SportsTech market.
Hensley’s presentation titled, ‘Your First 100 Days: A Framework to Set a Growth Team Up for Success,’ will layout the strategies and tactics she has implemented since joining Stats Perform earlier this year and from her years of experience at IBM. GrowthHacking was coined by best-selling author, entrepreneur and startup advisor, Sean Ellis. GrowthHacking is a cultural change focused on data-driven decision making, rapid experimentation and a focus on user experience to determine product-market fit.
“Stats Perform is making a shift that aligns with our north star of AI and being data-driven to drive world-class SportsTech solutions,” Hensley said. “Since joining Stats Perform, we have modified our go-to-market approach to include a design-led user experience focus, more agile development cycles, the creation of a product incubator to accelerate innovation, and experimentation and unification of product, design and marketing – all focused on growth. As a company driven on pushing boundaries in AI and machine learning in sports, we must have a pulse on our product-market fit for each new product, setting us up for success as we expand our product portfolio.”
Hensley’s presentation will take place at 5:15 p.m. PT (8:15 p.m. ET) and can be registered for on the GrowthHackers Conference website.