CHICAGO, March 13, 2017 – theScore, Inc. (TSX Venture: SCR) (“theScore”) today opened bracket-picking for the $100K Team Tourney Challenge – the exciting new contest developed with STATS takes place during this month’s men’s college basketball championship tournament.
Available only on theScore app for iOS and Android, theScore $100K Team Tourney Challenge delivers the same bracket-picking fun users know and love from bracket contests, but allows friends to also team-up and take on other groups of fans. At the end of the 63-game tournament, the group of friends with the highest average score walks away with $100K, while there is also a $25K prize for the best overall individual bracket from the contest.
Entries for the contest opened last week, with bracket picking getting underway earlier today.
John Levy, CEO and Founder of theScore, said: “We’ve already been blown away by the response to theScore $100K Team Tourney Challenge and now fans can really get in the action by making their picks for a shot at the big prize. In addition to our new unique contest, fans can also use theScore app to stay on top of all the latest scores, stats, news and upsets throughout the entire tournament.”
Developed in partnership with STATS, the global leader in sports intelligence, theScore $100K Team Tourney Challenge layers a unique social element onto the tried-and-tested format of bracket-picking.
“theScore $100K Team Tourney Challenge is a great example of a media leader connecting with the authentic passion arising from exciting events like this,” said Richard Henderson, Chief Revenue Officer, STATS. “STATS is proud to partner with theScore to create the kind of shared but uniquely personalized fan experiences that drive true engagement.”