Marking the first time the event has been held in the U.S., the 12th Annual Opta Forum will explore how data and AI are reshaping how fans are reached, stories are told, and revenue is grown.
With the men’s 2026 FIFA World Cup on the horizon, the event will spotlight how soccer’s momentum can serve as a launchpad – not just for the sport itself, but for how the entire U.S. sports ecosystem evolves its approach to fan engagement and storytelling.
