According to industry research published this year*, 84% of football fans believe that match data and statistics enrich their understanding of the game.
* Source: LiveScore Evolution of Fan Report 2024
For approaching 30 years, Opta data has been at the forefront of empowering broadcasters, rights holders, publishers and brands to tell deeper, more engaging stories to create greater stickiness both in the leadup to matchday and when the on-field action unfolds.
Now, following the introduction of OptaAI earlier this year, these storytellers are being equipped with a wide range of advanced and predictive AI metrics, all trained on Opta data, which are enabling them to deeply explain key on-field events, the significance of each pass, and the implication of every goal. It is enabling them to take their football coverage to the next level – enriching the in-game experience, keeping audiences engaged for longer and facilitating global debate via their digital channels.
We have assembled a guide which highlights twenty (yes, twenty) different ways our advanced Opta and OptaAI insights are being used by leading broadcasters and digital storytellers to differentiate their coverage and deliver the powerful, underlying football insights that their audience crave. You can download the full guide by completing the form at end of this feature.
To give you a quick taster, here are five examples of what is covered in the guide:
