According to industry research published this year*, 84% of football fans believe that match data and statistics enrich their understanding of the game.
* Source: LiveScore Evolution of Fan Report 2024
For approaching 30 years, Opta data has been at the forefront of empowering broadcasters, rights holders, publishers and brands to tell deeper, more engaging stories to create greater stickiness both in the lead-up to match day, and when the on-field action unfolds.
Following the introduction of OptaAI Studio in 2024, storytellers have been equipped with a wide range of advanced and predictive AI metrics, all trained on Opta data, which has enabled them to deeply explain key on-field events, the significance of each pass, and the implication of every goal. It allows them to take their football coverage to the next level – increasing the football intelligence of fans, enriching the in-game experience, keeping audiences engaged for longer and facilitating debate via their digital channels.
2025 will see us launch two brand-new Opta Vision metrics, Player Off-Ball Runs and our new Playing Styles framework. Both these metrics will add a new dimension to the media’s coverage and will be first seen in action at the the upcoming 2025 FIFA Club World Cup, and then throughout the 2025/26 domestic seasons that follow.
To help you understand why these new Opta Vision metrics matter, as well as our existing collection of OptaAI-powered football metrics, we have assembled a guide which highlights 20 different ways they are being used by leading broadcasters and digital storytellers to differentiate their coverage and deliver the powerful, underlying football insights that make audiences go ‘aha!’. You can download the full guide by completing the form at end of this feature.
For a quick taster, here are five examples we cover in the guide:
