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Club Media, Federations & Rights Holders, Pro Clubs & Colleges

A Guide to Attracting More Sponsors During Your Off-Season

By: Erin Lent
DID YOU KNOW?

77% of sports viewers notice brands surrounding sporting events. Clear Channel, 2024

Hi, Kash here from Stats Perform’s product team.

With big commercial pressure building inside professional clubs and federations worldwide, sponsorship is a key lever that presents many opportunities for creativity. However, unlocking new revenue streams isn’t always straightforward.

That’s why I have pulled together a guide filled with 25+ ways Opta data, insights, predictions, visualisations and powerful storytelling tools that have been used to attract, excite and activate partners authentically.

Here’s a peek at what you’ll find inside the guide that’ll help you stand out to brands, win new deals and unleash activations that truly engage fans.

[Anchored points will go here]

FC Barcelona x Stanley Tools

Branded social content

What sports content does it use?

Opta Graphics, goal re-creations

Why do fans like it?

It gives fans a unique look into the making of a goal, delivered right to their timeline.

What value does Stanley Tools get?

The opportunity to seamlessly tie their brand, construction and building tools, to a graphic that goes out every LaLiga match week.

Charlotte Hornets x bet365

Branded in-venue content

What sports content does it use?

Opta Graphics, live bet365 odds

Why do fans like it?

Fans inside the arena’s VIP lounges can access to real-time betting market information like money lines, point spreads and over/under, enabling them to place educated bets.

What value does bet365 get?

The ability to promote their betting marketing inside a venue, while activating a sports team partnership authentically.

A-League x eToro

Branded in-app content

What sports content does it use?

Opta Stream

Why do fans like it?

The automated, AI-enhanced storytelling tool provides A-League fans with up-to-the-second alerts for all in-game updates, including eToro-branded substitutions, directly on their device of choice.

What value does eToro get?

Brand visibility across every A-League game inside the league’s rolling match centre.

Rugby World Cup x Capgemini

Branded broadcast content

What sports content does it use?

OptaAI Momentum Tracker

Why do fans like it?

The AI-powered momentum tracker quickly and visually tells the story of how a match has unfolded in a way that simply didn’t exist until recently.

What value does Capgemini get?

A direct association with cutting-edge analytics and the previously ‘hard to measure’ side of sport.

Opta data is the key ingredient to award winning, brand partnerships for your club or federation.

Fill out the form below and download the guide for more inspiration on how to attract more sponsors during your off-season.

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