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Betting & Affiliates

Case studies: How Sportsbooks are Changing the Game with Shots, Passes & Tackles​

By: Alex Roberts

Get 25+ case studies showing how sportsbooks use player statistics to engage football bettors

Produced in conjunction with SBC News and digital agency Degree 53, this guide outlines how sports betting operators use football player statistics to create new betting markets, inform users and power creative marketing campaigns.

To download the guide, which includes examples from leading operators such as Sky Bet, bet365, William Hill, Ladbrokes and more, please let us know who you are by completing the short form below.

“Despite my team’s obvious travails, I was still engrossed in the action…, which I guess is the clearest vindication of the live player betting experience that Opta, Sky Bet and bet365 are trying to provide.”
Luke Massey,

To learn more about the Opta football statistics powering these experiences, please visit our player stats overview.

Want to see how operators used our Opta Betting Feed at Euro 2020 and Copa America? Visit our live tournament blog packed with pre-tournament and in-tournament case studies.


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