Opta Forum 2026
British Museum | 24-25 March
The Opta Forum returned for its twelfth edition in London, bringing together leaders from across sport, media and technology for two days of discussion inside the British Museum.
The two-day programme focused on a central question: how data and AI are changing both how sport is understood and how it is experienced.
Across day one, the conversation centred on storytelling – from how content is created and distributed, to how data is being used to capture attention, shape narratives and unlock value around the biggest moments in sports.
Day two turned to performance, with analysts and practitioners sharing new approaches to recruitment, analysis and decision-making, alongside emerging applications of Opta Vision data.
We captured every panel, fireside chat and discussion from this year’s Forum. Complete the form below to access the recordings.