Sports content pioneer Stats Perform announced on 8 December that it has extended its exclusive agreement with the recently enhanced WTA Tour to collect and distribute official WTA data and live streams to licensed sportsbooks until the end of the decade.
The extended agreement continues the longstanding partnership between the two organisations and makes official WTA live scores, stats and content available across Stats Perform’s vast worldwide distribution network; including global media, tech giants, broadcasters and betting operators, to bring tennis fans closer to the sport.
Since its inception, the partnership has seen the development and introduction of numerous successful and award-winning fan engagement innovations such as:
- full coverage of outer courts and qualifiers,
- new AI enriched Opta metrics like clutch points and win probabilities,
- interactive AI enriched live streaming features like instant highlights and tailored insights that display on-screen during games,
- expert Opta research support for commentators and interviewers, and
- the addition of a more detailed in-venue data feed, alongside the umpire data feed.
Alex Rice, Chief Commercial Officer at Stats Perform said:
We’re honoured and delighted to extend our deep relationship with the WTA, who are a highly progressive and professional sports organisation. We’re proud of what our respective teams have achieved together so far and excited to continue to elevate fan and bettor experiences with the most reliable, comprehensive and innovative official WTA content – even more so as the Tour is set to feature more tournaments and more matches, meaning even more opportunities for our sportsbook and media partners to showcase the incredible action to their customers.
Marina Storti, CEO of WTA Ventures said:
We are excited to extend our successful partnership with Stats Perform. The data and insights they provide are an important part of our plans to drive fan engagement through product innovation and enriched experiences. The development of long-term relationships with industry partners is an important source of commercial revenue underpinning our ambition to reinvest in the sport and help the WTA achieve the goal of equal prize money for women at all top events.
WTA tennis sits alongside official live streams and data from Tennis Australia in Stats Perform’s exclusive betting and media rights portfolio, as well as content from the world’s biggest global leagues and competitions across football, basketball, cricket, rugby, ice hockey, badminton and more.
The announcement comes shortly after Stats Perform claimed Best Sports Data Product for the second year running at the 2023 SBC Awards.
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