This article first appeared in LATAM Media Group’s magazine distributed at SAGSE 2019 in Buenos Aires.
We spoke with Ignacio Iturrapse, Senior Distribution Manager at Stats Perform, on the evolving Argentinian betting landscape and the role which live streaming plays in acquiring, retaining and entertaining sport fans.
Why is live streaming so popular with global sports bettors?
Live streaming creates the ultimate entertaining betting experience by putting round-the-clock action straight into the sportsbook for fans to watch and bet upon.
A streaming package like Stats Perform’s provides quality live football, tennis and basketball to watch and bet upon whenever it suits a bettor; in the daytime, weekdays and summer as well as weekends and evenings.
Live streams have been a key reason for the global growth of in-play betting, turning licensed sportsbooks into more complete entertainment providers, and delivering uplifts in all the key user metrics.
Our partners have also reported that the availability of streams helps drive pre-match betting too, and that it’s a great acquisition tool.
In a country of passionate sports fans like Argentina, we expect licensed sportsbooks offering live streaming to be incredibly popular, as others have found around the world.
What is your number one tip for integrating live streams?
Putting streams front and centre and next to the relevant betting opportunities is key. Streaming works best when it’s right alongside odds. This means integrating streams onto market pages but also into ‘My Bets’ sections, so bettors can follow matches they’ve already bet upon.
We’ve been helping turn bookmakers into broadcasters for over 10 years and we pride ourselves on making integration easy through our flexible Content Player, which also includes additional content like live stats and facts to help bettors decide what will happen next.
This helps bettors make faster betting decisions which ultimately leads to a more immersive, entertaining experience.
Earlier this year we released a streaming and content integration best practices guide which gives sports betting product managers and professionals a range of tips and ideas on how the world’s leading sportsbooks have integrated streaming into their betting proposition.
What are your key streaming properties for the Americas?
We’ve worked exceptionally hard on our streaming portfolio and have a great range of futbol from top leagues and cups in Spain, France, Portugal and South America, which will resonate exceptionally well in Argentina.
We also have great tennis coverage from both the WTA and ATP tours. Great global basketball coverage too, including this year’s FIBA World Cup, as well as global ice hockey and baseball.
Overall, we have more than 20,000 live streaming events per year to fill the year-round, round-the-clock timeslots.