Digital-out-of-home (DOOH) advertising is evolving, and integrating real-time sports data is one of the most effective ways to capture attention, engage audiences, and drive brand recall. With 77% of sports viewers noticing brands around sporting events and a 33% increase in brand liking after seeing DOOH sports-related ads (Clear Channel, 2024), the potential for advertisers is massive.
Stats Perform’s industry-leading sports data products and services empower brands, broadcasters, and advertisers to leverage live scores, player stats, predictions, and excitement ratings to enhance their DOOH campaigns. Here’s how leading brands and organisations are already using sports data to maximise engagement and revenue.
“Enhancing your screen content and advertising with dynamic, live sports content can help brands associate themselves into the exciting sports narrative in real-time. Using live sport in this way elevates you brand as an active participant, and helps connect your identity to the magic of sport.”
Niall Hendry, Data Visualisation Product Director
The Icelandic Premier League use real-time sports data on billboards throughout the country to keep fans informed whilst simultaneously creating new revenue streams for brand partners and helping them connect their identity to the magic of live sports. The real-time updates meant fans didn’t need to look to social media or sports broadcast to see the scores for their favourite team.
“Authenticity is crucial for brands, particularly when sport is involved. Our rich, real-time sports content engine helps brands connect to any moment before, during and after an event. Tapping into the unique details of sport is a potent mix that can result in long-term associations, relevancy and re-call.”
Stephanie Brown, Strategic Accounts Director
The world’s most followed team, FC Barcelona use data visualisation graphics to authentically connect their sponsor’s values with key on-field moments. This activation generated millions of fan engagements, reinforcing brand sponsorship impact and relevance throughout the season.
“The appeal of sports stars lies in their ability to create on-field and on-court moments of magic – with performances that resonate globally. Our real-time stats engine means you can easily display real-time performance data for players for nearly every sport. This information will make your signage – a must-look attraction for customers.”
Niall Hendry, Data Visualisation Product Director
Atmosphere TV Sports leverage player performance data and live match updates to enhance their 24/hr football channel, the engaging content is broadcast in businesses and venues worldwide. The integration of sports data helps keep customers engaged longer, reducing the need for them to check scores on their phones, increasing overall dwell time.
“Betting content has become one of the most effective ways to monetize sports fans. It not only gives fans the tools to make informed decisions but also creates valuable advertising opportunities. This seamless integration of betting content not only enhances fan engagement but capitalizes on the growing mobile sports betting trend.”
Stephanie Brown, Strategic Accounts Director
Bet365 partnered with the Charlotte Hornets to display betting odds, live scores, and key milestones on LED screens in their Bet365 Lounge. By integrating real-time sports data via Opta Graphics, they provided fans with valuable insights, elevating the game-day fan experience and driving engagement with sports betting content.
Stats Perform collects data for over 500,000 sports events annually, providing cutting-edge insights, live updates, and automated visualisations perfect for elevating your digital signage.
Contact us today to explore how our products and services can help you capture attention, increase engagement, and drive revenue through Digital signage and OOH activations.
