Sports entities are not just rights holders anymore – they are content machines. Fans now spread their consumption across more channels than ever before, and the bar for what earns their attention keeps rising: 79% of sports fans are more interested in content when virtual or graphic elements are present, 84% say match data enriches their understanding of the game, and 44% are actively on social media during live events they attend in person.
That shift is driving real investment. Sports media is moving decisively toward data-driven visuals, because fan demand and sponsor value are moving there together.
Opta Graphics has always had that live, accurate data foundation. But as content volumes increase and teams need to move faster and more independently, the bottlenecks have shifted. They are no longer about data access. They are about creative output, speed to publish, and the ability to scale without scaling headcount.
The new Opta Graphics is now built for that reality.
What’s new
Opta Graphics takes Opta’s data connectivity – what we’re best known for – and adds a layer of self-serve creative freedom that removes the production constraints standing between a team and the content they need to make. The result is a platform where sports entities can produce more, faster, with full brand control and no dependency on design or development pipelines.
We’re now empowering teams with:
Self-serve template creation Build and adapt high-quality sports graphics without going through a design team or waiting on production cycles. Teams can independently create reusable templates, apply data and publish in seconds. The emphasis is on independently – because the best content teams are the ones that do not have to wait.
Always-current data Graphics connect directly to live Opta data, so whether you are producing content mid-match or the morning after, the data powering your visuals is always the latest available. That means momentum shifts, player stats, match events and key patterns are drawn from a constantly updated source – regardless of whether the graphic is published live or post-game.
No-code workflows Build complete graphics workflows with no technical development, complex production setup, or graphics rendering infrastructure to configure. From idea to output, the tools are designed for content, editorial and commercial teams to own end-to-end.
Multiple brand kits The built-in Brand Kit locks in colours, fonts, logos, assets and templates. Multiple kits can be created and managed in the same platform – useful for organisations running separate brands, competitions or partner-facing content lines. Every graphic stays on-brand regardless of channel: social, broadcast, digital, in-venue or betting.
Multi-platform outputs from one place Create graphics for different channels and formats without rebuilding from scratch. A single data-driven concept adapts to social posts, vertical stories, broadcast graphics, app content, in-venue screens and sportsbook experiences.
Scalable commercial activations Graphics are now designed to support higher volumes of commercial activity – including temporary sponsor activations and mid-season campaigns that previously required significant production lift. Opta-powered campaigns have already shown measurable returns, from FC Barcelona’s Stanley campaign to Flashscore’s large-scale content production. Opta Graphics makes it easier to do more of that, more often.
One platform. More output.
Data integration, template creation, brand management and publishing now sit in one place. Less tool-switching. More content that matters.
The teams winning the content game in sport are not the ones who explain it best after the fact. They are the ones who can show it first – at scale, on brand, without the production drag.
That is what Opta Graphics is built to do.
Sign-up below for a demo with our team and find out how Opta Graphics can transform your team’s workflows and scale your content today.