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February 15, 2024

Bettors of both genders want more opportunities and information to bet on women’s sport, says new research

By: Stats Perform & WSG

In our view the research suggests that small adjustments to how the sports media and betting industries approach women’s sport, women’s sports betting and women sports bettors can result in significant new growth for the broader ecosystem.

The study will help organisations within the betting and media industries to identify opportunities to address women’s sport bettor needs.

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