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Bringing Design to Performance Analysis

By: Andy Cooper

STATS became the leader in sports intelligence by being the pioneer of live sports data. We strive to continue to innovate in the sports industry and our latest effort has focused on the design of our new products. STATS has engaged with our customers and partners in Design Thinking during the creation of our new products to gather instant feedback.

Design Thinking is a methodology used by designers to solve complex problems and find desirable solutions. The design mindset for our products is solution focused and action oriented towards creating a preferred future state. Design Thinking draws upon the logic, imagination, intuition, and systemic reasoning of many users, to explore possibilities of what could be—and to create desired outcomes that will benefit the customer.

For our new football product, launching this summer, we have conducted in-depth interviews with 10 clubs to understand team needs and validate the functionality of the product. We believe that co-creation with customers is key in design thinking – as our partners meet product managers, sales, marketing and design, we are able to journey map pain points and co-create possible ideas and solutions.

Ryan Nasipak, STATS Product Designer, has implemented the Design Thinking process at STATS for our Team Performance products. The iterative method of Design Thinking enables the product teams to accelerate the design process in combination with understanding real use cases from the user’s perspective.

“Design Thinking lets us see how managers and coaches would actually use our product for their match analysis, versus theorizing how they would,” said Nasipak. “Our goal is to develop a product that not only solves problems that all teams face, but also unlocks a new reality for their day to day work. Having our users involved early in that process helps us address their most critical needs and test that our products are properly addressing them. This not only creates a better user experience but happier customers.”