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Case Study: How OptaJoe Helps Unibet | March Edition

By: Alex Roberts

Stats Perform’s data editorial team is on hand to help betting operators supercharge their audience engagement through our extensive historical database, which dates back to 1876 and spans sport from around the world. Our partnership with Unibet provides some great examples of this. To discuss how we can arm your marketing teams with insightful betting content, please fill in a short form and a member of our team will be in touch to craft something that works for you.

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Each week throughout 2020, Duncan Alexander (aka OptaJoe) writes an article for international sports betting operator Unibet, breaking down a range of topics and themes using Stats Perform’s Opta data. The series with Unibet provides bettors and sport fans with the ultimate did you know insight and new perspectives on the leagues, players and competitions they are passionate about.

You can find links to some of March’s pieces below.

Week 1: De Gea’s decline: Sometimes an entire season of brilliance can mislead us all

David De Gea’s 2017/18 heroics justified claims he was the world’s best keeper – but how far off is he off that standard now? We look into the numbers.

Week 2: Opta Quiz: 10 questions on the 2019/20 Premier League season… so far

Stuck indoors? Think you know your stuff about this year’s Premier League? Well then, you may as well do a football quiz.

Pretty much all we can do these days is remember things, so here’s a quiz on the season so far – and never has a season been more of a season so far than 2019-20 (so far).

Interested in boosting your engagement across social, email and other channels? Get in touch for your own custom quiz.

Week 3: Opta Quiz: Premier League free-kick special

In footballing terms, ‘lockdown’ refers to unscrupulous managers who set up their teams so they are defensive and extremely hard to beat.

This approach can occasionally be countered by “banging in a direct-free kick”, although it requires a specialist to do so. What better subject for an interactive quiz than the men who showed they could bend it like Beckham (including David Beckham).

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