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The Role of Live Streaming in Entertaining Sport Bettors in South America

By: Alex Roberts

This article first appeared in LATAM Media Group’s magazine distributed at Brazilian Gaming Congress in June 2019.

We spoke with Ignacio Iturrapse, Senior Distribution Manager at Stats Perform on the evolving Brazilian landscape and the role which live streaming plays in acquiring, retaining and entertaining sport fans.

Why is live streaming so popular with global sports bettors?

“Live streaming creates the ultimate entertaining betting experience by putting round-the-clock action straight into the sportsbook for sports fans to watch and bet upon.

A streaming package like Stats Perform’s provides quality live football, tennis and basketball to watch and bet upon whenever it suits a bettor; in the daytime, weekdays and summer as well as weekends and evenings.

Live streams have been a key reason for the global growth of in-play betting, turning sportsbooks into more complete entertainment providers, and delivering uplifts in all the key user metrics.

Our partners have also reported that the availability of streams helps drive pre-match betting too, and that it’s a great acquisition tool.

In a country of passionate sports fans like Brazil, we expect sportsbooks offering live streaming to be incredibly popular, as others have found around the world”.

How have operators around the world integrated streaming?

“Putting streams front and centre and next to the relevant betting opportunities is key. Streaming works best when it’s right alongside odds. This means integrating streams onto market pages but also into ‘My Bets’ sections, so bettors can follow matches they’ve already bet upon.

Because our streaming portfolio is so broad, operators can provide live streams to their customers 24/7/365 days a year.

We’ve been helping turn bookmakers into broadcasters for over 10 years and we pride ourselves on making integration easy through our flexible Content Player, which also includes additional content like live stats and facts to help bettors decide what will happen next.

This helps bettors make faster betting decisions which ultimately leads to a more immersive, entertaining experience”.

What are your key streaming properties for the Americas?

“We’ve worked exceptionally hard on our Watch&Bet streaming portfolio and have a great range of futbol from top leagues and cups in Spain, France, Portugal and South America, which will resonate exceptionally well in Brazil.

We also have great tennis coverage from both the WTA and ATP tours. Great global basketball coverage too including this year’s FIBA World Cup, as well as global Ice Hockey and baseball.

Overall, we have more than 20,000 live streaming events per year to fill the year-round, round-the-clock timeslots”.