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Betting & Affiliates

Four Reasons To Visit Us at ICE London

By: Zaid Khan

We can’t wait to welcome you to the Stats Perform stand (S1-240) at ICE London on February 7-9. 


2023 promises an incredible year of sports betting entertainment, including the Women and Men’s Cricket World Cup, FIFA Women’s World Cup, Men’s FIBA Basketball World Cup, Men’s Rugby World Cup, and so much more.

We’re on hand to help you engage your customers with powerful, versatile sports content from stats and insights to visualisations and videos, including award-winning innovations like Instant Highlights and Smart Stats Overlays™, in addition to future award-winners like our brand new Same-Game Multi Assistant. 

If you weren’t planning on visiting us at stand S1-240, here are 4 reasons that might make you reconsider.    

1. Instant Highlights and Smart Stats Overlays™ now available for tennis and a re-designed UX coming in 2023 

In 2022, we added award-winning features to our live streaming product which is transforming how bettors engage with Stats Perform’s Bet LiveStreams football portfolio on operators like bet365, Nesine and Superbet 

At the start of 2023, we added both these features to a brand-new sport – tennis. Bettors will have even more reasons to stay on your sportsbook by being able to re-watch Exciting Points while a match is in-play for short-sharp bursts of entertainment. They’ll be able to understand which player holds the momentum in a match and receive data-driven, easy-to-understand betting insights, without needing to leave the stream (plus much more). 

We’ve also been hard at work redesigning these potent features from the ground-up to maximise how you can integrate them and supercharge the entertainment for your users, including helping them confidently make easier-than-ever betting decisions. 

We’ll be showcasing the next generation of Instant Highlights and Smart Stats Overlays™, and how we’ve applied it to tennis at ICE London 2023 on stand S1-240.  

2.  A hands-on experience of all the unique features of the Opta BetBuilder+ 

It’s time to re-imagine the player prop and same-game betting experience.  

Get hands-on with a betting experience that combines sharply-priced, entertaining betting markets and contextual front-end Opta stats and insights at scale, as pre-combined multis, player prop singles and a powerful bet builder. 

Both the Stats Perform (stand: S1-240) and Sporting Solutions (stand: S2-210) stand will have this game-changing new product available for you to experience for yourself.  

The Opta BetBuilder+ is the first product of the Betting Innovation Centre, developed by Stats Perform and Sporting Solutions.

3. The fastest way to integrate our built-for-betting content  

The brand new Content Player Pro is set to transform how you engage bettors on your sportsbook.  

Our hosted, easy-to-integrate new product combines multiple Opta powered tools to maximise all elements of the betting journey. 

  • Powerful pre-match tools: team formations, written previews, video previews, H2H and form data for both teams, pre-match betting facts.  
  • Engaging in-play content: live streaming for 15+ sports and our advanced streaming features, ball-tracking visualisation, detailed live player and team statistics, expected goals and much more.


All of this is housed in a smartphone-style ‘app-based’ system that puts the content your bettors want right at their fingertips. The app-based navigation also provides instant user familiarity for every single customer of your sportsbook. 

For a product demonstration to walk you through all the betting content and features within this powerful product join us at stand S1-240. 

4. New tools to help bettors effortlessly place Same Game Multis  

We’re proud of our role in helping sportsbooks worldwide create more innovative betting markets for their customers. Our ultrafast RunningBall data continues to set the pace, powering in-play markets for hundreds of thousands of events each year. Our trusted, deep Opta data powers modelling, trading and settlement for player performance stats markets like shots, passes and tackles, which have taken soccer betting by storm. 

What hasn’t kept up is the information required for bettors to understand and confidently place such bets, or confidently add prop legs to same game multiples. 2023 is the year we help operators close that gap.   

The Same Game Multi Assistant is built on top of our powerful Dynamic Betting Stats API. Incorporated as an app within the Content Player Pro, your customers can quickly use it to find stats on in-form players and teams they might not have known about, across over 200 leagues and competitions.  

Now your bettors don’t need to leave your site to intuitively find stats on popular prop bets like shots on target. Visit us at Stand S1-240 to see the Same Game Multi Assistant in action for yourself. 

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