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Betting & Affiliates

How Sportsbooks and Affiliates Made World Cup Betting More Entertaining

By: Alex Roberts

Get 25+ case studies showing how sportsbooks and affiliates used Opta data to make the football World Cup 2022 more entertaining


The 2022 FIFA World Cup saw more operators than ever utilise the power of Opta data to make betting on the world’s biggest sporting event more entertaining. This creativity spanned inventive betting markets, product and UX enhancements, and creative marketing implementations.

Bettors were offered markets which keep them invested in games for the full 90 minutes, and UX and marketing upgrades helped bettors make informed betting decisions for pre-match and in-play player props. This took the overall betting experience to new heights.

To access these case studies, which include examples from leading operators Sky Bet, bet365, Paddy Power, Ladbrokes and more, provide us a few details at the form below.

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