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Rio Olympics 2016 – The Summer of Record Breaking Digital Sports Coverage

By: Andy Cooper

Thousands of athletes are training for the Olympics so they can qualify to compete in Rio next summer in front of millions of fans. Fans all over the world consume Olympic content on TV, the web, mobile phones and social media. The Olympics has become the largest social and digital media sporting event. The London 2012 summer Olympics break social media engagement records and Rio 2016 is expected to continue breaking social and digital records.

Click here to download the PDF to learn more about digital and social media engagement at the 2016 Olympics.