Skip to Main Content
Pro Clubs & Colleges

Delivering Online Football Analytics Course With Birkbeck University

By: Andy Cooper

For the fifth year in a row, Stats Perform has teamed up with Birkbeck, University of London, to deliver a dedicated football analytics module as part of the university’s Sport Management and Business of Football MSc.

Launching in the spring of 2023, this online module comprises weekly lectures led by industry professionals with first-hand experience of implementing data and analytical processes within the sport.

Over the course of nine weeks, it will provide an introduction to core analytical approaches and concepts relevant to the professional football industry, with a particular focus on the application of these concepts in day-to-day tasks and in long-term strategic planning.

Over the course of the term, students will be introduced to different analytical technologies, the value of both qualitative and quantitative data, data visualisation, and best practice for applying data in a range of football performance and football business scenarios.

The module will start on Tuesday 25th April and is also available to industry practitioners interested in enrolling as a short course.