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4 Ways U.S. Brands Tapped into Sports Fans’ Passion to Convert Sales and Grow Awareness

Digital Products, Fantasy and Brand Activation

More viewers, more attention, more sports broadcast entertainment

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American Football

4 Ways U.S. Brands Tapped into Sports Fans’ Passion to Convert Sales and Grow Awareness

Digital Products, Fantasy and Brand Activation

College Sports: How Athletic Departments Are Using New Tech to Grow Fan Engagement and Activate Sponsorships

On Moneyball, Machine Learning, and Large Language Models: Patrick Lucey Recaps the Sloan Sports Analytics Conference 2023

Artificial Intelligence

Data for Good and the Future of AI in Sport at the Sloan Sports Analytics Conference 2023

Artificial Intelligence

The Future of Sports Coverage: Part 2

Artificial Intelligence

The Future of Sports Coverage: Part 1

Artificial Intelligence

10 Ways Opta Data Provides New Experiences

Digital Products, Fantasy and Brand Activation, Media & Technology

Try our New Bet Engagement Product Finder

How has fan engagement changed in 2021 and beyond?

Fans in sport stadiums

Fan Attendance in Sport

“BodyShots”: Analysing Shooting Styles in the NBA using 3D Body-Pose Information

Artificial Intelligence

Realtime Interactive Play Sketching with Synthesised NBA Defences (Sloan)

Artificial Intelligence

Predicting Fine-Grained Adversarial Multi-Agent Motion

Artificial Intelligence

‘Baseball and TV – They’re Always Changing’: An Interview with Former WGN Director of Production Bob Vorwald

State of Analytics: How the ‘Idiots Who Believe’ in the Movement Have Forever Changed Basketball

Taylor Bechtold

Fan Engagement, Team Performance

Webinar: AI for Basketball

Artificial Intelligence, Fan Engagement, Team Performance

How Data Can Transform The Fan Experience In Sports Stadiums

Basketball and Football Visualisation Enhancements

New Immersive Visualisations Added to our Land-based Sports Betting Product

2020 Sports Industry Trends

The Last Dance Quiz: Testing Your Knowledge of the Bulls’ Dynasty

Fan Engagement, Team Performance

Impossible To Cheat: You Are The Quiz

Duncan Alexander

Projecting the Conference Semifinals and Who Will Land the NBA’s Top Draft Pick

Fan Engagement, Team Performance

One Shining Moment: Our Proprietary Model Simulates the National Championship Game

Artificial Madness: Final Four Simulated Using Our Proprietary Model