The Analyst

The next step in original storytelling, formulated through unprecedented access to sports data and insights. Measure the immeasurable.

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Who Should Win the NL Cy Young? Our Metrics Indicate a Favorite Has Emerged

Fan Engagement, Industry Analysis Articles, Media & Tech, Team Performance

Favorites, Longshots, Fantasy Plays and Our Pick to Win at Corales Puntacana

Kyle Cunningham-Rhoads

Fan Engagement, Fantasy & Gaming, Industry Analysis Articles, Media & Tech

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American Football

Evolution or Revolution: Philadelphia 76ers

Fan Engagement, Industry Analysis Articles, Media & Tech, Team Performance

What the Lineup Data Reveals About Who Holds the Edge in the NBA’s Western Conference Finals

Taylor Bechtold

Fan Engagement, Industry Analysis Articles, Media & Tech, Team Performance

What the Lineup Data Says About Who Holds the Edge in the Eastern Conference Finals

Taylor Bechtold

Fan Engagement, Industry Analysis Articles, Media & Tech, Team Performance

How Data Can Transform The Fan Experience In Sports Stadiums

Digital Products, Fantasy and Brand Activation, Industry Analysis Articles

Title Time: Revealing Our Playoff Power Rankings and Who Our Model Projects Will Win it All

Fan Engagement, Industry Analysis Articles, Media & Tech

All-Opportunity Teams: Awarding Players Who Made the Most of their Shot in the NBA Seeding Games

Taylor Bechtold

Fan Engagement, Industry Analysis Articles, Media & Tech, Team Performance

Why Anointing the Mavs’ Offense the Best of All Time is a Mistake

Taylor Bechtold

Fan Engagement, Industry Analysis Articles, Media & Tech, Team Performance

Will the NBA’s Playoffs in a Bubble Finally Produce a Cinderella?

Fan Engagement, Industry Analysis Articles, Media & Tech, Team Performance

Net Gains: Why the Lakers Could Be Even Better Without Bradley and Rondo

Taylor Bechtold

Fan Engagement, Fantasy, Media & Tech, Team Performance

How Absences Could Impact Lineups and the Eastern Conference Playoff Picture

Taylor Bechtold

Fan Engagement, Fantasy, Industry Analysis Articles, Media & Tech, Team Performance

2020 Sports Industry Trends

Industry Analysis Articles

Rising Star: Watch a Luka Doncic Data Dive Video

Audience Engagement, Fan Engagement, Media & Tech

1 in 781: Reliving ‘One of the Most Dramatic Playoff Games in NBA History’

Ethan D. Cooperson

Fan Engagement, Industry Analysis Articles, Media & Technology

The Basketball Champions League: Taking a Dive into the Talent Pool

Fabien Le Luyer

Fan Engagement, Media & Tech

The Last Dance Quiz: Testing Your Knowledge of the Bulls’ Dynasty

Digital Products, Fantasy and Brand Activation, Fan Engagement, Industry Analysis Articles, Media & Tech, Team Performance

Impossible To Cheat: You Are The Quiz

Duncan Alexander

Digital Products, Fantasy and Brand Activation, Fan Engagement, Media & Tech

Rich Getting Richer: How Playoff Teams Should Approach the NBA Draft

Taylor Bechtold

Fan Engagement, Industry Analysis Articles, Media & Tech, Team Performance

Lottery Luck: Where the Top Prospects Could Fall in the 2020 NBA Draft

Taylor Bechtold

Fan Engagement, Industry Analysis Articles, Media & Technology, Team Performance

It’s Giannis vs. Kawhi in the NBA Finals – and We Have the Winner

Taylor Bechtold

Fan Engagement, Media & Tech, Team Performance

June Comes Early: Forecasting Who Will Play for the NBA’s Larry O’Brien Trophy

Fan Engagement, Media & Tech, Team Performance

Projecting the Conference Semifinals and Who Will Land the NBA’s Top Draft Pick

Fan Engagement, Team Performance

When the Jets, Mets and Knicks Were the Kings of New York

April Madness: NBA Simulation Model Projects Playoff Surprises

Fan Engagement, Team Performance

Style Points: How the Bulls’ Last Dance 1997-98 Season Measures Up

Fan Engagement, Team Performance