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The next step in original storytelling, formulated through unprecedented access to sports data and insights. Measure the immeasurable.

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Evolution or Revolution: Houston Rockets
Sacha Pisani
Fan Engagement, Industry Analysis Articles, Media & Tech, Team Performance
What’s That Buzzing? The 2019/20 Premiership Rugby Final Previewed
Nick Bentley
Audience Engagement, Fan Engagement, Industry Analysis Articles, Media & Tech, Media & Technology

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Fantasy Football: Our Can’t-Miss Picks, Data-Driven Value Plays and Week 5 Rankings
Stats Perform
Fan Engagement, Fantasy & Gaming, Industry Analysis Articles, Media & Tech
Fantasy Data Watch: Helping Overcome Sunday’s Postponement, and Who Projects to Score Big in Week 4
Stats Perform
Fan Engagement, Fantasy & Gaming, Industry Analysis Articles, Media & Technology
How Data Can Transform The Fan Experience In Sports Stadiums
Oliver Hopkins
Digital Products, Fantasy and Brand Activation, Industry Analysis Articles
Fantasy Game Day: How to Overcome the Injury Bug, and Who Projects to Score Big in Week 3
Stats Perform
Fan Engagement, Fantasy & Gaming, Industry Analysis Articles, Media & Tech, Team Performance
MNF at 50: How Rozelle, Cosell and the Urge to Sell Changed Pro Sports Forever
Steve Hirdt
Fan Engagement, Industry Analysis Articles
Stats Perform’s Win Totals: Projecting the Division Winners, Wild Cards and Surprises of the NFL Season
Stats Perform
Fan Engagement, Industry Analysis Articles, Media & Tech, Team Performance
Fantasy Game Day: A Look at Who Projects to Score Big in the NFL’s Opening Week
Taylor Bechtold
Fantasy & Gaming, Industry Analysis Articles, Media & Tech, Team Performance
NFL Lookahead, Part II: Using Data to Pinpoint Which Wide Receivers are Poised for Big Seasons
Kyle Cunningham-Rhoads
Fan Engagement, Fantasy, Industry Analysis Articles, Media & Tech, Team Performance
NFL Lookahead, Part I: Using Data to Pinpoint Which Running Backs are Primed for Big Seasons
Kyle Cunningham-Rhoads
Fan Engagement, Fantasy, Industry Analysis Articles, Media & Technology, Team Performance
2020 Sports Industry Trends
Oliver Hopkins
Industry Analysis Articles
Showtime: What Makes Patrick Mahomes Worth $503 Million
Ethan D. Cooperson
Fan Engagement, Industry Analysis Articles, Media & Tech, Team Performance
Tight Windows: Evaluating Performance at the NFL’s Most Critical Spot
Greg Gifford
Fan Engagement, Industry Analysis Articles, Media & Tech, Team Performance
‘Can’t Guard Mike’: Watch a Michael Thomas Data Dive Video
Stats Perform
Audience Engagement, Fan Engagement, Media & Tech
When Styles Clash: Analyzing How Cam Might Fare in New England
Ethan D. Cooperson
Fan Engagement, Industry Analysis Articles, Media & Tech, Team Performance
The Disruptors: Crediting Run Play Involvement on Both Sides of the Line
Greg Gifford
Fan Engagement, Industry Analysis Articles, Media & Tech, Team Performance
Crunch Time: Assessing Which QBs Take Advantage of Their Opportunities in the Clutch
Ethan D. Cooperson
Fan Engagement, Industry Analysis Articles, Media & Tech, Team Performance
Burned Up: Taking a QB-Independent Approach to Analyzing the Receiver-Defender Relationship
Greg Gifford
Fan Engagement, Industry Analysis Articles, Media & Tech, Team Performance
Rush Hour: Measuring Pressure and the Ability to Stop It During a Historic Passing Boom
Greg Gifford
Fan Engagement, Industry Analysis Articles, Media & Tech, Team Performance
Chasing Perfection: Assessing the Chances of Matching Shula’s ’72 Dolphins
Ethan D. Cooperson
Fan Engagement, Industry Analysis Articles, Media & Tech, Team Performance
Impossible To Cheat: You Are The Quiz
Duncan Alexander
Digital Products, Fantasy and Brand Activation, Fan Engagement, Media & Tech
What the Data Says About the NFL Schedule, Including the Packers’ Misfortune
Ethan D. Cooperson
Fan Engagement, Industry Analysis Articles, Media & Technology, Team Performance
NFL Draft Fallout: Dissecting Picks that Might Have Fallen Short of their Slot Value
Greg Gifford
Fan Engagement, Industry Analysis Articles, Team Performance
Sound Investments: In Defense of Drafting Quarterbacks
Ethan D. Cooperson
Fan Engagement, Industry Analysis Articles, Team Performance
Short Gains: Why Bridgewater Might Not Repeat His 2019 Success in Carolina
Ethan D. Cooperson
Fan Engagement, Fantasy, Industry Analysis Articles, Team Performance